> ## Documentation index
> Fetch the complete documentation index at: https://docs.odysseysignal.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Glossary

> The words used in the portal, MixerMind and these docs, from Signal and segment to base and demand space.

Last reviewed 9 November 2026

The words you meet in the portal and in these guides, in alphabetical order.

| Term | Meaning |
| --- | --- |
| Active brand | The brand highlighted in charts, usually your own. |
| Artifact | Slides, a document or a page that MixerMind makes for you. You find them under My artifacts and can share them with others who have access to the Signal. |
| Base | The number of answers behind a figure. |
| Brand tracking | Recurring survey of a representative panel that measures awareness, the funnel, associations and position against competitors. |
| Competitor set | The brands your brand is compared with. Rank and Competitor Average are calculated within it. |
| Conversations | Mentions of brands in spoken media: podcasts, radio, TV, YouTube and short video. |
| Data source | Where a Signal's data comes from, such as brand tracking, Conversations or Visibility. AI tools connected through MCP list them. |
| Dataset | A part of a data source with its own metrics, filters and periods. |
| Demand space | A group of needs that buyers in a category look for. It shows how large each need is and which brands sit closest to it. |
| Filter | A choice that narrows what a page shows, such as a market, a brand or a segment. |
| Low base | A figure that rests on few answers. It is marked so that you read it with care. |
| Market | A country or region the data covers. With several markets selected, figures are averaged across them. |
| MCP | Model Context Protocol: the standard that lets AI tools such as Claude and ChatGPT read your Signals. |
| Metric | A measure such as awareness or consideration. A metric shown on its own card is often called a KPI. |
| MixerMind | The AI analyst in the portal. It answers questions about your data and makes slides, documents and pages. |
| Organisation | Your company's account with Odyssey. It owns the Signals and its members. |
| Org admin | A member who manages the organisation's members and security. |
| Period | The time a figure covers: a month, quarter, half-year or year. A relative period, such as the latest, moves with new data; a static period stays fixed. |
| Rolling | A moving average over several periods, such as rolling 3 months, which smooths out short swings. |
| Saved view | A set of filters you saved to come back to. A view keeps the filters, not the period. |
| Section and page | How your Signal's dashboards are grouped in the left menu. Odyssey names them for your Signal. |
| Segment | A group of respondents, such as an age group, a gender or a region. Choosing a segment shows the figures for that group only. |
| Signal | The dashboards and data Odyssey has set up for your organisation: the brands, competitors and markets you follow, and their data. |
| Single sign-on | Signing in through your organisation's own login. Your organisation sets it up with Odyssey. |
| Two-step verification | A second step after your password, such as a code, an authenticator app, a security key or a passkey. Your organisation can require it. |
| Visibility | How often AI assistants name and describe brands when they answer questions about a category. |
| Wave | One round of survey data collection. Brand tracking runs in recurring waves. |
| Widget | A chart, KPI card or table on a dashboard page. |