> ## Documentation index
> Fetch the complete documentation index at: https://docs.odysseysignal.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Odyssey Brand Signal in brief

> Brand Signal is Odyssey's brand intelligence platform: brand tracking on survey data, with spoken media, AI visibility and MixerMind to analyse it all.

Last reviewed 9 November 2026

Odyssey Brand Signal is a brand intelligence platform. It brings brand tracking, segmentation and positioning into one place. Continuous survey data is the base, and what is said in spoken media and what AI assistants say about brands add context to it.

## Signals

Everything you see is organised in Signals. A Signal holds the dashboards and data that Odyssey has set up for your organisation: the brands you follow and their competitors, the markets, and the data described below. Your organisation can have one Signal or several, and you open them from a list when you sign in.

## The data in a Signal

| Data | What it shows |
| --- | --- |
| Brand tracking | Answers from a representative panel, collected in recurring waves: awareness, the funnel, associations and your position against competitors, broken down by segment. |
| Conversations | Mentions of your brand and your competitors in spoken media: podcasts, radio, TV, YouTube and short video. In collaboration with All Ears. |
| Visibility | How often AI assistants such as ChatGPT, Gemini and Claude name your brand when they answer questions about your category, and how they describe it. |

Brand tracking is in every Signal. Conversations and Visibility are there when your organisation has them, each as its own page in the menu.

## MixerMind

MixerMind is the AI analyst built into the portal. Ask it about your data in plain language and it answers with figures from your Signal. It can also make slides, documents and pages for you.

MixerMind can make mistakes, so check the figures that matter before you act on them. Your data is never used to train AI models.

## Three ways to your data

- **The portal**, where you sign in at [login.odysseysignal.app](https://login.odysseysignal.app) and work with dashboards and MixerMind.
- **AI tools you already use**, such as Claude or ChatGPT, connected through the MCP server. See [Install the Odyssey Signal MCP server](https://docs.odysseysignal.com/mcp/install-mcp).
- **The Signal API**, for your own systems and reports. See the API section.

> [!NOTE]
> **The new portal**
>
> These guides describe the new portal, which is in beta. If you see the classic interface after you sign in, choose **New portal (beta)** to switch.

## Next steps

- [Sign in for the first time](https://docs.odysseysignal.com/get-started/first-sign-in)
- [Your first Signal](https://docs.odysseysignal.com/get-started/first-signal)
- [Glossary](https://docs.odysseysignal.com/get-started/glossary)